Heroes and Villains: Villains identified!

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This topic has 1 voice, contains 76 replies, and was last updated by Avatar of RevMen RevMen 3587 days ago.

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April 1, 2005 at 4:20 am #94988
Avatar of RevMen

It seems the LEGO Company has decided to assume the role of Villain.

In February I formed Brickfilms into its own company, Brickfilms LLC. The operation of the site isn’t any different, I just don’t own brickfilms’ assets anymore, they all belong to the company. It’s no big deal, just a way to help me out on taxes a little and to do sales of merchandise the “right way.”

Well apparently TLC watches this site pretty regularly, because it took them just under 2 months to notice that Brickfilms is now a company and dispatched to me a letter complaining about the HaV contest. I’ll post it for you guys in a bit.

Apparently, because of the prizes involved in the contest, and because the site is now owned by a company, the contest is some sort of commercial endeavor. To cut straight to the point, LEGO doesn’t want us using their products in any of the HaV films.

I’m not sure what we should do about this. The way I see it, here are our options:

1) We resolve to use no LEGO products in our films. Only Megablocks, Best-Lok, whatever. I’ll also relax the requirement on stop-motion animation; 3D, flash and cell animation will all be fine.

2) I turn the contest over to someone else to run, someone not associated with the company Brickfilms LLC. Whoever it is will have to keep everything organized and make sure BrickFest gets handled correctly without any help from me. I will donate whatever prizes I can from the company to whoever handles the contest.

3) We cancel the contest.

I’m in favor of option 1. I say we thumb our noses at LEGO and do our contest the way we want to do it. There are plenty of alternatives to LEGO, and other alternatives to stop motion animation. Down with The Man!



I’m taking the letter down because I’m not sure it’s such a good idea to distribute it. That was probably a poor decision on my part.

April 1, 2005 at 4:31 am #94989
Avatar of MindGame

I’ll wait for the letter.

April 1, 2005 at 4:34 am #94990
Avatar of Cometgreen

I’d like to read the letter. Maybe there’s some loop hole or something.


April 1, 2005 at 4:35 am #94991
Avatar of AMT

WHAT THE HECK! YOU HAVE TO BE JOKING! How could LEGO do this to us.

April 1, 2005 at 4:41 am #94992
Avatar of Z

I had a feeling something like this would happen when the site went commercial. It seems that way with everything. As long as you’re not profiting, they’ll silently stand by, but as soon as you’re making money – WHAM!

I agree, I think we should do Mega Bloks animation. It wouldn’t be a true Brickfilms.com contest if Brickfilms.com wasn’t running it.

April 1, 2005 at 4:51 am #94993
Avatar of MindGame

But what if us don’t have the Mega-Bloks to do our films.

Would we have to…*gulp* pull out of the contest?

/me shudders.


April 1, 2005 at 4:56 am #94994
Avatar of Blunty

Josh, what have you done?
I’m going to have to take action.

April 1, 2005 at 5:02 am #94995
Avatar of Watson

As has been mentioned, there is the problem of those who perhaps don’t own Mega Blocks. It seems a tad unfair for them to have to purchase Mega Blocks products just to enter, but then again, this situation itself is pretty unfair.

I hate to say it, but I doubt the Lego Company would be hurt if we didn’t use their products. When it comes down to it, this community, though growing, is really just a drop in the bucket for Lego.

Even if we do use Mega Blocks for this particular competition, that doesn’t mean that Lego won’t be the main product used in the majority of our films here. And the fact that we capitulate may just bolster them to continue to be aggressive towards us in the future.

For the record, I find myself favoring option 2. I just can’t see this contest producing the high quality films it’s capable of if those who enter are forced to use bricks that may very well be in limited supply for them. It could seriously impede the production of a lot of entrees, and will certainly scare a good number away.

Whatever the case may be, it’s a tough decision to make. Hopefully more options will become available as this progresses.

April 1, 2005 at 5:26 am #94998
Avatar of Markenration

this is not good. I wouldn’t give any suggestions until i see the letter, hopefully soon

April 1, 2005 at 5:33 am #95000
Avatar of Diamondaxe

I love Legos, and I consider myself a Lego purist. But I really don’t appreciate Lego’s move on this one. They’re alienating their fans. So I think this move is going to inspire me to enter into my first contest and also to go out and buy some of my first Mega bloks.

In short, count me in for option “1″.


PS For those of you who think you don’t own enough Mega bloks to make a film I’ll thumb you over to the Bluntman’s 7/7 deal.

April 1, 2005 at 5:44 am #95002
Avatar of Jedi Knight
Jedi Knight

Wow, this is bad. I had so many good ideas in my head for this one, and I was real excited too. I have already done a lot of planning. There is no way I could do my entry with mega bloks.


April 1, 2005 at 6:00 am #95005
Avatar of Lechnology

Damn it! Now I got a lot of music artist and voice actors to inform about this turn of events. I have very little option since I’ve already begun animating. I’ve spent quite a lot to begin with on Lego for this contest.

I say no to #1, and I’m tempted to go for #2.

This is bull***!

If it comes down to #3, my bricklink shop will have some new additional product :x .

I would like a copy of that letter to show to the music artist I’ve contacted. They are not going to be happy about this.

April 1, 2005 at 6:18 am #95008
Avatar of RevMen

The Letter

Don’t do anything drastic just yet, like get your musicians in an uproar. We’ll figure something out.


I’ve taken it down, I think it was probably a bad idea to post it in the first place.

April 1, 2005 at 6:35 am #95013
Avatar of Diamondaxe

Quote “The LEGO Group was suprised to learn that you had initiated a new stop-motion animation creation and skill contest…”

suprised….right….I’ll bet they were waiting for this contest to be announced.

“The LEGO Group of companies and its global consortium of its related entites reserve the exclusive right to review the content of any HaV entry and verify it meets our terms for eligibility.”

This a ballsy statement. Once you’ve made a DVD with films using megablocks(which they kindly “permitted” us to use), let them buy it and review it.


April 1, 2005 at 7:13 am #95017
Avatar of Ladon

Uh oh. :|

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