May I ask how you plan to publish your film, zirkusaffe? Just to a small group, or in a cinema, or what…?

Just interested

Last November I attended the Navy-Notre Dame football game at Ravens Stadium. Shortly before halftime Navy (to my complete suprise ) showed a short film made with Legos on the big screen promoting Navy and Navy Football. I doubt this will help much but I thought it worth mentioning.

“The Janitor” wrote: That’s pretty sweet, Leftfielder. But you know, even if Lego did have a problem with it, I don’t think they would mess with the Navy.

LOL!

*Starts imagining Brickfilm where Lego tries to sue the Navy, but decides not to cause it would probably get himself sued.*

LOL AGAIN

The guy to blame it all on-
V
V
V
Kjeld Kirk Kristiansen
CEO and President of the LEGO Company.

Since this topic has been revived anyway, I’ll add something useful and hopefully some closure along with it.

I wrote to The Lego Group via their website and received a response. Here’s how it went.

I wrote:

I’d like to get in contact with someone in your company about the copyright/trademark issues of making an animated film using Lego bricks as the primary elements.

This would involve walking/talking minifigs, a variety of sets and a fair amount of action/drama.

I look forward to hearing from you.

-j

The response:

Dear Sir,

Your letter requesting permission to use our trademark/depictions of LEGO building bricks and elements has been referred to us for review and response.

Because of these frequent requests, received on a worldwide basis, the LEGO Group has established strict guidelines governing the use of our products and/or trademarks by other companies and individuals. We regret to inform you that your proposed use does not satisfy our guidelines. Therefore, we are declining your request.

While perhaps not readily apparent on its face, this policy has many underlying rationales. First and foremost, our trademarks [and the products associated with them] are the most valuable assets of the LEGO Group, and we are, accordingly, very vigilant in protecting them. Our trademarks, and the products associated with them, have developed a great deal of goodwill over the years. We cannot afford to allow that goodwill to become diluted through association with other companies or individuals products and services. Second, despite the use of disclaimers or other notices, consumers invariably associate our Company with any product or services promoted in connection with our trademarks or products.

Thank you for checking with us before using our trademark [depictions of LEGO building bricks and elements].

We appreciate your interest in the LEGO Group and wish you well with your endeavor!

LEGO Systems, Inc.
on behalf of The LEGO Group

So I’m curious as to how MTV can get away with it.

-j

That’s the thing, though. They wouldn’t use lots of money to secure Greg’s stuff if they can get other work for free; and high profile non-commissioned third party work seems to be what TLC wants to avoid the most.

It must be something legal, although I don’t think it’s the fact that they have a large legal department. If one huge company wants to deny another huge comany the right to use their product for reasons of trademark, they can. I’m thinking that there must be some loophole about artistic expression that TLC (cleverly) doesn’t want to acknowledge.

-j

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