Legal considerations of Brickfilms

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This topic has 17 voices, contains 29 replies, and was last updated by Avatar of Bill Shull Bill Shull 702 days ago.

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April 3, 2003 at 11:57 am #193
Avatar of jay

As an addendum to that, I’ll distill a bit of my reply from Tony (of Spite Your Face):

TLG doesn’t care until they get some inclination that you’re making a lot of money using their products – then they get antsy.

So… what I take from all this is that I will NEVER get a straight answer from TLG because of a safe corporate policy of fence-sitting, but as long as things stay relatively minor league it won’t matter anyway. I’ll just make the movie and see what happens.

Thanks for the help everyone,


April 3, 2003 at 3:38 pm #198
Avatar of Holgor

May I ask how you plan to publish your film, zirkusaffe? Just to a small group, or in a cinema, or what…?

Just interested ;)

April 20, 2003 at 9:53 am #1186
Avatar of timdrage

Apologies for not replying to your email zirkusaffe, been busy and/or in Japan recently! I was going to reply just now, but I appear to have lost the message, doh!
Anyway, looks like you’ve got some useful advice from others, probably anything I would have told you has been said here… If you need to know any more feel free to email me again…

Not sure if Lego Studio’s demise will make Lego more or less strict on distribution/screening of Lego movies…?

April 22, 2003 at 6:15 pm #1319
Avatar of Leftfielder

Last November I attended the Navy-Notre Dame football game at Ravens Stadium. Shortly before halftime Navy (to my complete suprise :o ) showed a short film made with Legos on the big screen promoting Navy and Navy Football. I doubt this will help much but I thought it worth mentioning.

April 22, 2003 at 9:11 pm #1323
Avatar of The Janitor
The Janitor

That’s pretty sweet, Leftfielder. But you know, even if Lego did have a problem with it, I don’t think they would mess with the Navy.

April 22, 2003 at 9:18 pm #1325
Avatar of Yolegoman

“The Janitor” wrote: That’s pretty sweet, Leftfielder. But you know, even if Lego did have a problem with it, I don’t think they would mess with the Navy.


*Starts imagining Brickfilm where Lego tries to sue the Navy, but decides not to cause it would probably get himself sued.* :)


April 22, 2003 at 10:30 pm #1332
Avatar of Brian of Gep
Brian of Gep

Man, I didn’t watch that game!

(Realizes they probably wouldn’t have shown the clip on tv anyways…)

April 27, 2003 at 11:21 pm #1674
Avatar of NewLegoCinema

The guy to blame it all on-
Kjeld Kirk Kristiansen
CEO and President of the LEGO Company.


April 27, 2003 at 11:25 pm #1675
Avatar of Yolegoman

“NewLegoCinema” wrote: The guy to blame it all on-
Kjeld Kirk Kristiansen
CEO and President of the LEGO Company.


Umh yeah, I sometimes forget your not Wierdears :roll

You sure act like him!

April 28, 2003 at 2:32 am #1686
Avatar of jay

Since this topic has been revived anyway, I’ll add something useful and hopefully some closure along with it.

I wrote to The Lego Group via their website and received a response. Here’s how it went.

I wrote:

I’d like to get in contact with someone in your company about the copyright/trademark issues of making an animated film using Lego bricks as the primary elements.

This would involve walking/talking minifigs, a variety of sets and a fair amount of action/drama.

I look forward to hearing from you.


The response:

Dear Sir,

Your letter requesting permission to use our trademark/depictions of LEGO building bricks and elements has been referred to us for review and response.

Because of these frequent requests, received on a worldwide basis, the LEGO Group has established strict guidelines governing the use of our products and/or trademarks by other companies and individuals. We regret to inform you that your proposed use does not satisfy our guidelines. Therefore, we are declining your request.

While perhaps not readily apparent on its face, this policy has many underlying rationales. First and foremost, our trademarks [and the products associated with them] are the most valuable assets of the LEGO Group, and we are, accordingly, very vigilant in protecting them. Our trademarks, and the products associated with them, have developed a great deal of goodwill over the years. We cannot afford to allow that goodwill to become diluted through association with other companies or individuals products and services. Second, despite the use of disclaimers or other notices, consumers invariably associate our Company with any product or services promoted in connection with our trademarks or products.

Thank you for checking with us before using our trademark [depictions of LEGO building bricks and elements].

We appreciate your interest in the LEGO Group and wish you well with your endeavor!

LEGO Systems, Inc.
on behalf of The LEGO Group

So I’m curious as to how MTV can get away with it.


April 28, 2003 at 5:59 am #1690
Avatar of Buxton

“zirkusaffe” wrote: So I’m curious as to how MTV can get away with it.

Big legal dept, high profile, lots of money. Take your pick.

April 28, 2003 at 10:14 am #1693
Avatar of jay

That’s the thing, though. They wouldn’t use lots of money to secure Greg’s stuff if they can get other work for free; and high profile non-commissioned third party work seems to be what TLC wants to avoid the most.

It must be something legal, although I don’t think it’s the fact that they have a large legal department. If one huge company wants to deny another huge comany the right to use their product for reasons of trademark, they can. I’m thinking that there must be some loophole about artistic expression that TLC (cleverly) doesn’t want to acknowledge.


April 28, 2003 at 2:38 pm #1700
Avatar of Yolegoman

I’m Confused.

Seriously though, we should just act like Bman and wait for the guys in white suits to take us away, and do whatever we want with Lego till that happens.

It kinda makes it look bad for lego anyway when they sue a teenager for making somethin with their products. :roll

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January 16, 2013 at 5:34 pm #420844
Avatar of Bill Shull
Bill Shull

Actually I wanted to chime in and ask. Due to the nature of the project sorry its a bit vague.
I am preparing to launch a kickstarter campaign to fund a large scale movie/s production. It will use stop motion and will most likely use Lego to some extent.
I am not charging for the movie once completed but the kickstarter is for various levels of cool rewards. Absolutely not for profit kickstarter.
How is lego with those types of Movies. Most likely I will host my own movie or use Youtube once it gets completed.

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